Brand Story

In India, 1 farmer commits suicide every 30 minutes. It’s the largest number of suicides recorded in human history. This alarming crisis motivated Prasad Reddy, the founder of House of Buck. Through his travels across India, he engaged with countless farmers and agricultural workers, leading him to realize the harmful consequences of favoring imported goods over supporting local farmers—an approach reminiscent of India’s struggle for independence. For Prasad Reddy, supporting local farmers is not just a mission; it is a responsibility. By using 100% Indian products for manufacturing, House of Buck directly contributes to the welfare of farmers while strengthening the Indian economy. Farming is an integral part of Indian culture, yet this heritage is under threat. House of Buck was founded to advocate for farmers by donating ₹10 from each product sold directly to their support. Additionally, we are committed to planting one tree for every sale, ensuring we not only support farmers but also contribute to a greener and healthier planet. The brand proudly uses only Made in India products to support Indian farmers, emphasizing sustainability through minimalistic design, appealing artwork, and eco-friendly packaging, all while sourcing cotton exclusively from Indian farmers.

House of Buck is built on four core pillars:

1. Sustainability: We are committed to reducing our environmental impact by using 100% Indian cotton fabrics, eco-friendly packaging, and a circular economy approach that recycles and reuses materials, ensuring every garment contributes to a greener future.

2. Utility: Our designs are versatile and functional, created to fit seamlessly into everyday life. Whether you're a student juggling studies and social life or a professional balancing work and fitness, our apparel adapts to every lifestyle.

3. Quality: Proudly MADE IN INDIA, we emphasize exceptional craftsmanship and top manufacturing standards, ensuring that each piece is durable, stylish, and crafted to perfection.

4. Comfort: Our t-shirts are made with premium Indian cotton for unmatched comfort, making them ideal for both casual wear and active lifestyles. Proudly MADE IN INDIA, we emphasize quality, craftsmanship, and top manufacturing standards.

We also support sustainability through a circular economy approach, recycling and reusing materials to ensure every garment we make contributes to a greener future. House of Buck represents the ethical fashion movement, providing a diverse range of t-shirts for all genders, available in plain and printed styles. Their motto underscores their dedication to fashion, environmental stewardship, and social responsibility. Core Values: Support Indian Farmers: Each product sold contributes ₹10 to support farmers, helping to alleviate the challenges they face, including financial instability and mental health crises. Plant a Tree for Every Sale: For every product sold, we plant a tree, fostering reforestation and environmental restoration. Sustainability: Our commitment to the environment is reflected in our minimalistic designs, attractive artwork, and eco-friendly packaging, ensuring our impact on the planet is as positive as possible. Made in India: We proudly source our materials and produce all our products locally, celebrating Indian craftsmanship and promoting national pride.